NKy Tri-ED
Instilling local charm into a regional economic development hub
The Northern Kentucky Tri-County Economic Development Corporation was updating its office space and I wanted to celebrate and spotlight the abundance of culture and opportunity of Boone, Kenton and Campbell counties. NKy Tri-ED’s space had 3 conference rooms and I thought it clever to name each after a county and to create a scene depicting each. My theme was “Old Kentucky Home” and I wanted to showcase the unique opportunity and charm a NKy Tri-ED client would experience when located their business there.
Northern Kentucky Scene
I created a long panoramic scene inspired by NKy Tri•Ed’s mission to serve Campbell, Kenton and Boone counties.
The panoramic was divided up and each county scene was used to brand a conference room. The scene was adapted by Covington’s Crux Roadbardz Graphics into frosted vinyl to create privacy and reduce distraction for meeting attendees. Each county scene was also hung as a full-color graphic panel with key that indicates the landmarks depicted.
Postcards with callouts to important stakeholders, landmarks and organizations were created as a secondary moment of delight for new clients and community members.