2011.2/52

For my second week/art piece of 2011 I created identity variations on the Educational Foundation for the Colorado National Guard. I love this part of the process — creating simple solutions that are very effective and use a combination of symbols to create a new meaning to creating something abstract and poetic.

The logo I featured is a book (closed, as if finished, symbolic of graduation), tilted upwards for optimism and also to symbolize flight. I created dynamic energy within the icon which begins to imply the E anf F letterforms.

In future rounds of work I hope to create custom logo-typography as well.